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Be warned, Asia-Pacific: Booking.com has big ambitions for the region and wants to replicate the success it had in Europe.

The Priceline Group-owned online travel agency carved out a considerable position in Europe in the face of stiff competition and is already attempting to claw away at Expedia‘s market share in the US.

Booking.com’s strategy to tackle the US comes despite sister brand Priceline.com‘s long-standing role in the same consumer market.

It’s a family, but one that is extremely competitive within the walls of its own house (some might suggest it’s actually a sprawling estate).

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