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Peek pockets $23 million in funding, partners Google for direct bookings

Peek, the tours and activities platform, has announced a $23 million Series B round of funding.

The round was led by Cathay Innovation but also includes the participation of Kayak co-founder Paul English (now Lola) among others. Existing investors also participated according to a statement.

What’s more intriguing is Peek’s partnership with Reserve with Google enabling customers to instantly book thousands of activities from within Google Search, Maps and Google Trips.

Reserve with Google is a booking tool the online giant first launched in late 2016 to help fitness consumers register for health and wellness classes in select cities, such as New York City, Los Angeles, and San Francisco.

Late last year Google said it was extending its Reserve service outside of the US.

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